Are you planning a blog post, article, web page content or advert cover? If yes then read this first! The SBR rule is one of the ancient rules for effective communication and mastering it will be just great. There are of course different kinds of people; those that are in love with reading and those that are lazy at it. For some though, a topic of interest will always turn them on at any time of the day. So, what is SBR? This simply means SHORT, BRIEF but RICH. There are a number of factors that contribute to the success of our online marketing efforts. One of them which is very important is “our effectively we communicate our message”.
Online Marketing and Content Writing
Whatever your online marketing effort is; maybe it’s a Searching Engine Optimized Website, Social Media, Online Ads, Blog etc. What is most important is that you communicate well, help users or prospects get clear and needful information fast, and lead them to take the right actions. So the contents you add to your website pages, the information you put on your banners graphics and on your social media profile, all need to be concise. If I were to state the SBR in a simple way, I would say; “Write all that is important to write but still as short and complete as possible. This does not mean reducing information but summarizing it in a way that makes it thick, rich and quick to read, at the same time, sufficient enough for a reader to act on. This invariably allows you achieve your desired results fast without boring your readers before they get your point.
The Place of Images and Videos in Content Writing
To complement your text, as much as possible, adding pictures and videos are worth considering. Graphics and Info-graphics are also great additions worth considering. The advantage that all these types of content have over plain text is their ability to catch attention and keep your audience interested to go further. Especially when you are sure that many of your audience will not like to read a long text, having a video containing all information is a great thing to do. This ensures that users that find the information lengthy will have the video to fall back to. You can still keep the text below the video though, because some might still prefer it. Whichever the case, using both means allows you gain both groups of audience.
Content Writing for Banners and Adverts
It is very essential to consider the SBR rule when making a banner for advert. Just as you need your banner to be attractive and catchy, you also need the information on it to be easy to grasp. This goes for info-graphics as well. Having streamlined and concise information on banners and info-graphics can only make it easy for users to get what they need faster. It invariably prevents readers from going off after the first glance due to lack of interest in overwhelming information.