Brand Signals that Impact on Search Engine Website Ranking

Brand Signals that Impact on Search Engine Website Ranking

Image Credit: Reputation Management

It is a statement of fact, that Google measures it’s ranking of business’ websites against the general online performance of its brand.

You must have read about Domain SEO Factors and User Interaction Impacts on Search Engine Ranking. However, none of all these factors can function alone without the others.

Therefore, in this post, we will look at brand’s online signals, and how they impact on Search Engine Ranking of your website.

To begin with, a business’s website, its social media pages, brand identity, products and services are all directly linked. In other words, when a business provides satisfactory products or services to customers, its name becomes recognized or known for quality.

In turn, anywhere its Brand Identity appears, people tend to associate it with the excellence or satisfaction they got through its products or services. As a result, they keep patronizing and encouraging others to patronize as will. But if the opposite is the case, the result becomes different as well.

This user behavior is replicated online as well. When users are able to derive satisfaction from the online channel of a brand, they tend to continually interact with it. This continuous interaction is what Google looks out for. It allows it to determine how generally accepted a brand is.

Also, it allows it to measure how relevant a website is to what a user is searching for. Since many people are getting satisfactory information or services from a brand across the web, it is only right to keep showing such a brand’s website to more people.
A business’s website, its social media pages, brand identity, products and services are all directly linked. In other words, when a business provides satisfactory products or services to customers, its name becomes recognized or known for… Click To Tweet

For Google, certain Brand’s online signals have been found to be considered for Search Engine Website Ranking. These include:

1. Social Media Performance
2. Brand Name Anchor Text
3. Brand Mentions in Top Stories
4. Branded Google Search

Social Media Performance

Experts believe that brands who have social media pages with lots of followers and corresponding interactions tend to rank higher is search engine results.

This is understandably possible because Google as been know to value user interaction and of course use it as a website ranking factor. So, post likes, comments and shares are very important on every social post a brand makes on its page.

Furthermore, when people are able to continually go to your website through your social media pages, it could be an indication that your website has relevant contents that they need. As a result, Google tends to value your site even more.

However, some social platforms seem to have more priority when it comes to Google search ranking. These platforms are Twitter, Facebook and LinkedIn. So, if your brand can’t be active on many platforms, you might want to consider just those three.
Experts believe that brands who have social media pages with lots of followers and corresponding interactions tend to rank higher is search engine results. Click To Tweet

Brand Name Anchor Text

This refers to when a site or blog for instance include the name of your brand in a sentence in its test content, and then link it to your website.

So, let’s say I mention DientWeb, which is the name of a brand in a sentence like this. I have not just linked to its website but also, I have used the brand name as the anchor text.

The importance of this is that it suggests to Google that other websites see your website as rich in contents that are good for their own audience as well.

But how do you get to receive this kind of links? One way to achieve this is to have quality contents on your website. I mean contents that are relevant to your area of business or that explains your services.

With this, when bloggers or other professionals need a reference site to backup their point, they can easily link to you.
The importance of Brand Name Anchor Text is that it suggests to Google that other websites see your website as rich in contents that are good for their own audience as well. Click To Tweet

Brand Mentions in Top Stories

There are quite a number of established online platforms known to Google to continually air top stories. These platforms have earned a reputation over time. They often have strong Domain Authority and statutorily rank top when users search for Top Stories.

For a brand to be mentioned in a Trending Story by such platforms means a lot to Google. It depicts the mentioned brand as reputable and worthy of searchers attention.

This signal as well as the brand name anchor text and a few other signals are parts of the Backlink SEO necessity.

The fact is that the more backlinks a website has especially from websites with high domain authority, the better your website ranking will become.

However, when it comes to brand mention signals, both linked and unlinked mentions count. This means that even if the mention is not hyperlinked to your website, experts believe that Google still recognizes it.

This means that what Google looks for sometimes is how popularly known or accepted or talked about a brand is. This is why Social Media performance is part of the signals by the way.

The more talked about your brand is the more Google sees it as relevant to what users are looking for.
What Google looks for sometimes is how popularly known or accepted or talked about a brand is. This is why Social Media performance is part of SEO ranking signals by the way. Click To Tweet

Branded Google Search

When people keep searching Google for your brand, it’s an indication that your brand is important. Especially when people now begin to add specific keywords to your brand name while searching, it just shows how relevant your brand is to that keyword.

So, let’s your brand name is “Fabulous Road” and you are into fashion design. If people continually search for “Fabulous Road dinner wears”, it signals Google that your brand is relevant when it comes to “dinner wears”.

As a result, with time, as this trend of searches continues, when people search for “dinner wears”, Google would show them your website.

In a way SEO has grown into a seemingly complex sphere. Lots of factors to consider and efforts to make. Some give faster results but a combination of many would produce lasting result.

However, when it comes to branded Google search, it would require some form of brand awareness. This could be through offline or online media.

This is because people need to know your brand and what it does before they can search for it. So, just as you are making online efforts towards ranking your website high on Google, you should consider offline as well.
When people keep searching Google for your brand, it’s an indication that your brand is important. Especially when people now begin to add specific keywords to your brand name while searching, it just shows how relevant your brand is to… Click To Tweet

Conclusion

Generally, Google loves popular brands; especially the ones people are talking about and interacting with. It uses the level of people’s interactions with brands’ social media contents to determine people’s love.

Linked and unlinked mentions across online platforms ranking well on Google is key. And of course, Google sees branded searches as an indication that a brand is relevant to what people are searching for.
Google loves popular brands; especially the ones people are talking about and interacting with. It uses the level of people’s interactions with brands’ social media contents to determine people’s love. Click To Tweet

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