Month: July 2019

10 User Interaction Related Website Ranking Factors

10 User Interaction Related Website Ranking Factors

10 User Interaction Related Website Ranking Factors web design company in lagos

When it comes to Google Search Engine Optimization, users play a key role. In other words, how users behave towards a website can help it rank high or low. As a result, when users show continual interest in a particular website, Google tends to rank it high. As a Trusted Web Design Company in Lagos, this is always our goal on every project.
When it comes to Google Search Engine Optimization, users play a key role. In other words, how users behave towards a website can help it rank high or low. Click To Tweet

So, the goal for every website owner or SEO specialist is always user satisfaction. This is because, if users are well satisfied with a website, the tendency is that they will interact more with it. Consequently, the more the user interactions, the more Google would rank the website.
The goal for every website owner or SEO specialist should be user satisfaction. This is because, if users are well satisfied with your website, the tendency is that they will interact more with it. Consequently, the more the user… Click To Tweet

So, let’s dive in.

The Top 10 Google SEO website ranking factors that are related to user interaction.

  1. Direct Traffic
  2. Repeat Traffic
  3. Dwell Time
  4. Bounce Rate
  5. Number of Comments
  6. Chrome Bookmarks
  7. Organic Click Through Rate
  8. Organic Click Through Rate for all Keywords
  9. Blocked Site
  10. RankBrain

Direct Traffic and Repeat Traffic Website Ranking Factors

Direct Traffic and Repeat Traffic Website Ranking Factors

1. Direct Traffic: This refers to visits on a website that is recorded when people type in the website’s URL directly into their browser. In connection to this, an ex-Google staff further reveals that Google Chrome especially is used by Google to collect data on Direct Traffic to website.
Direct Traffic refers to visits on a website that is recorded when people type in the website’s URL directly into their browser. Click To Tweet

Also, a study conducted by one of the leading online SEO tools, confirmed that there is a strong connection between Direct Traffic and Google ranking.

So, it is important that you share your website URL with people and encourage them to check it out. You can also include it on your complementary card and other brand materials. With these, you can continually generate Direct Traffic.

In as much as you are working on other SEO factors, adding this to your check list, can very well complement your efforts.

2. Repeated Traffic: Since every user’s IP address is unique, Google is able to identify repeated visit from each user on any website. This means that you can boost your website’s ranking by continually creating great contents. Because, when you do this, people will be more likely to revisit your site.

The more of this Repeated Traffic that your website keeps having, the more Google begin to trust your website and rank it higher.

One good way to achieve repeated traffic is blogging. As a web design company in Lagos, we also have embraced blogging. Thus, irrespective of your line of business, blogging is worth considering. With new, fresh and useful blog posts every now and then, people could be encouraged to keep visiting your website.
One good way to achieve repeated traffic is blogging. With new, fresh and useful blog posts every now and then, people could be encouraged to keep revisiting your website. Click To Tweet

Also, after creating a blog post, spread the news about it. Use your Social Media pages and or email marketing channels to announce it.

The goal with the Repeated Traffic factor is to keep making people that have visited your website before to visit again. Of course, in the process, you are bound to bring new users on board as well. And if you keep it up, it all will just keep getting better.

Dwell Time & Bounce Rate Website Ranking Factors

Dwell Time & Bounce Rate Website Ranking Factors

3. Dwell Time: This simply refers to how much time people spend on your website. Google pays attention to this, especially for users who got to your website through Google search.
Dwell Time refers to how much time people spend on your website. Google pays attention to this, especially for users who got to your website through Google search. Click To Tweet

This is because Google wants to know if it is right to have placed your website at the spot it is. So, let’s say your website is on position 10 on the SERP. If people spend more time on your website than they do on a website that is number one, then Google will move your website up. In view of this, improving your website’s content for better user retention is important.

Also, you need to ensure that users are able to use your website easily. And of course, it has to contain the information that they need. If not, they will not be encouraged to spend time on it. DientWeb has become a trusted web design company in Lagos because this is one of our key focus. With us, a web project is not completed until it is confirmed highly usable.

4. Bounce Rate: This refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page.

However, it is important to note that a website that has just one page will have 100% Bounce Rate. Because there is no page elsewhere, that users can navigate to.
A website that has just one page will have 100% Bounce Rate. Because there is no page elsewhere, that users can navigate to. Click To Tweet

This is just one factor out of many by the way. So, it does not mean that you must always have multiple pages for your website. Being a web design company in Lagos has brought many businesses our way. Some of this businesses sometimes don’t have much contents or budget. As a result, a single-page website is what best suits them.

However, it is a big deal of a factor, when your website has multiple pages. A study conducted by SMRush on Ranking factors reveals that Bounce Rate, indeed affect website ranking.

So, apart from having a nice-looking website, you need to give users reasons to click around. Having attractive buttons and compelling contents are important.
Apart from having a nice-looking website, you need to give users reasons to click around. Having attractive buttons and compelling contents are important. Click To Tweet

Also, you could have related articles below your posts and then link to other relevant contents within your contents.

Comments and Bookmarks Website Ranking Factors

Comments and Bookmarks Website Ranking Factors

5. Number of Comments: Since Google considers how well users are interacting with a website in order to rank it. It is only natural that Number of Comment would be a worthwhile factor.

In fact, one Googler was quoted to have said that comments can help “a lot” with ranking. So, before you lock that article or post away from comment, you might want to reconsider. Because the more users are commenting on your posts, the better your search engine ranking.
Before you lock that article or post away from comment, you might want to reconsider. Because the more users are commenting on your content, the better for your search engine ranking. Click To Tweet

6. Chrome Bookmarks: The overall idea with Google ranking is relevance. That is, Google tries to rank websites that are most relevant to what people are searching for high. So that, users are able to find what they need as fast as possible.
Google ranking is all about relevance. i.e. Google tries to rank websites that are most relevant to what people are searching for high. So that users are able to find what they need as fast as possible. Click To Tweet

Because of this, when users, bookmark a website, Google believes the site has what they need. As a result, Google tends to rank the site high for the keywords that are related to it.

Google is able to monitor this user behavior because it owns the “Chrome Browser” and it collects usage data from it.

Organic Click Through Rate (CTR) Website Ranking Factors

Organic Click Through Rate (CTR) Website Ranking Factors

7. Organic Click Through Rate (CTR): This refers to the number or percentage of users who clicks on your search result link. What determines if a user would click on your website link amidst many other links on the Search Result Page is largely your meta-description and metal title.
What determines if a user would click on your website link amidst many other links on the Search Result Page is largely your meta-description and metal title. Click To Tweet

As a result, you might want to always think about what the user would be looking for or what will best appeal to the users, before writing your title and descriptions.

More importantly though, your content is still very key. This is because, it is not good enough that people are visiting. They actually need to stick around and click to check other pages. And of course, fill forms to contact you, buy something or make a booking.

In other words, the general conversion ability of the website will complement the Organic CTR factor.

8. Organic Click Through Rate (CTR) for all Keywords: This is related to the above factor. It goes to say that not only does it matter how users behave towards your link when searching a particular keyword. It also matters in relation to all the keywords that your website ranks for.
not only does it matter how users behave towards your link when searching a particular keyword. It also matters in relation to all the keywords that your website ranks for. Click To Tweet

Blocked Site and Google RainBrain Website Ranking Factors

Blocked Site and Google RainBrain Website Ranking Factors

9. Blocked Site: The Google Pada Algorithm used this factor for ranking websites. It’s about monitoring how users probably dislike a website, to measure its relevance.

According to Search Engine Land, “Google launched two ways for searchers to block websites from their search results. The first was a Chrome extension. While the second allows users to block a link directly in the search results that appears once a searcher has clicked from the results to a site and then return to the search results.”

Thus, if users don’t like it, it’s important that Google doesn’t rank it high. Therefore, it is best not to give users  reasons to block a website. Because this could impact on the overall website ranking.

10. RankBrain: RainBrain is another slice of pie for the Hummingbird Google algorithm.

It is a machine-learning artificial intelligence system used to help process Google search results. Many believe that its core function is to measure how users interact with search results and then rank websites accordingly.

According to Search Engine Land, “Hummingbird is the overall search algorithm. Apart from Rainbrain, Hummingbird also contains other parts with names familiar to those in the SEO space.

They include “Panda“, “Penguin” and “Payday” which are designed to fight spam.

Also, we have Pigeon which was designed to improve local results. There is “Top Heavy” which is designed to demote ad-heavy pages.

Furthermore, we have “Mobile Friendly“, which was designed to reward mobile-friendly pages. And finally, we have “Pirate“, which was designed to fight copyright infringement.

Conclusion:

Being aware of these Google ranking factors encourages webmasters and SEO experts to channel their efforts rightly.

Technical SEO and other SEO factors are great. But complementing them with user-focused content is very important. As a web design company in Lagos, we have helped a number of business fine-tune their contents for better usability.  Feel free to talk with us on your content strategy any time.
Technical SEO and other SEO factors are great. But complementing them with user-focused content is very important. Click To Tweet

This is because, in the end, user satisfaction is the ultimate factor in SEO. The more satisfied users are with a website, the more their interaction will be.

Also, the more the continual interaction, the more Google would trust the website and rank it.
User satisfaction is the ultimate factor in SEO. The more satisfied users are with a website, the more they will interact with it. And the better the ranking will be. Click To Tweet

Do let’s have your thoughts on this. Cheers!

 

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Lara Park Corporate Website Design

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Corporate website designs by DientWeb always focus on simplicity and usability. The Lara Park website design presents the beauty of nature and its green excellence. The goal of the design was simply to make users fall in love with nature. Essentially, we wanted then to fall in love well in love to want to visit the park.

lare park website design

mobile web design

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Need Business Website Design?

Website Design for businesses requires the right expertise for it to be effective. Thus, it’s always good to work with DientWeb. Our goal is always to showcases businesses to larger prospects. As a result, we employ strategies that are directed at growth enhancement. Making sure your website communicates clearly is essential. Thus, we are always keen on what’s best. DientWeb has a team of some of the best web designers in Lagos Nigeria who are always ready to work with you. Beyond developing your website, you can also count on us for all your Technical Support needs. Contact Us here or check our Website Development page for more information. You can also use the form on our Request a quote page to get started.

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3 Unimaginable Secrets to Entrepreneurial Success

3 Unimaginable Secrets to Entrepreneurial Success

3 Unimaginable Secrets for Entrepreneurial Success

Are you an entrepreneur who really wants to succeed? Then, read this. Experts all over tell us why new businesses fail. But here’s how to succeed!
Are you an entrepreneur who really wants to succeed? Then, read this. Experts all over tell us why new businesses fail. But here’s how to succeed! Click To Tweet

In case you don’t know yet, let’s quickly get you informed on the realities.

The Clear Truth about Entrepreneurship

the truth entrepreneur secret to success

Every now and then, new entrepreneurs are born. In fact, over 627,000 new businesses spring up all over the world yearly – according to the Small Business Association (SBA) report in 2008. So, by now, we can say the world is already full of entrepreneurs.

Yet, more are still going to be joining soon. What is most alarming however, is the rate at which most entrepreneurs fail. According to the SBA report as well, about 595,000 (95%) of businesses close down each year.
Every now and then, new entrepreneurs are born. In fact, over 627,000 new businesses spring up all over the world yearly – according to the Small Business Association (SBA) report in 2008. Click To Tweet

Those are serious numbers, right? Of course, they are!

According to business experts at invoice, it has been predicted that 80% of new businesses and startups will fail for one reason or another within the first three (3) years of getting started.

They attribute these failures to many factors. These include poor marketing, building the wrong products, running out of cash, thinking short term and weak team plus poor leadership.
According to business experts at invoice, it has been predicted that 80% of new businesses and startups will fail for one reason or another within the first three (3) years of getting started. Click To Tweet

But, to be clear, this issue of business failure is not just peculiar to Nigeria or Africa alone. In US as well, research results show similar trend to what is obtainable in our biosphere. According to a study report released by Small Biz Trends, while monitoring a handful of businesses that started in 2014.

The report showed that only 80 percent of US businesses started in 2014 made it to 2015. While 70 percent made it to the third year (2016). 62 percent made it to the fourth year (2017). And only 56 percent made it to the fifth year (2018). This shows that as the year goes by, startup businesses keep dying off in great numbers.

So, if entrepreneurs all over the world are facing challenges, what then is the way forward?
So, if entrepreneurs all over the world are facing challenges, what then is the way forward? Find out here... Click To Tweet

The Secrets to Entrepreneurial Success

Entrepreneurship secrets to succcess

In this article we will look at the 3 unimaginable secrets needful for success in any entrepreneurial pursuit. Indeed, you will feel better after reading these simple but effective truths.

These secrets have been termed unimaginable because they are simple and often talked about but yet, greatly overlooked. Many just wouldn’t imagine how important they are until they are told with great emphasis.

The fact is that, becoming successful as an entrepreneur is possible. Many have stumbled on these simple secrets by mistake or instinct. Many have even spoken or heard about it but not many have applied it successfully.
The fact is that, becoming successful as an entrepreneur is possible. Many have stumbled on these simple secrets by mistake or instinct. Many have even spoken or heard about it but not many have applied it successfully. Click To Tweet

Definitely, you must have read many articles. Also, you might have attended seminars about entrepreneurship. But until you grab the secrets that you need, nothing else matters. So, let’s dive in right away.The three secrets for entrepreneurial success that we’ll look at are:

  1. The secret of Solution
  2. The secret of Knowledge
  3. The Secret of Money Seasons

The Secret of Solution

Entrepreneurship and solution provision

First, I’ll encourage you to think of this Secret as an important addition to your collection of success ingredients. In my business experience, no single factor is enough for success.

But certainly, there are some factors that you can never do without for long. One of these factors is this number one Secret – The Secret of Solution.
In my business experience, no single factor is enough for success. But certainly, there are some factors that you can never do without for long. Click To Tweet

It is a statement of fact, that every human being has problems! You think that’s not true right? Well, just read on.

You will agree with me that when you have needs that you can’t meet, it’s a problem to you.Your inability to meet a need at a particular time is subject to diverse factors.

But what’s important is that you will appreciate anyone who can provide a solution right at that point when you need it. That’s correct right? Sure, it is!
It is a statement of fact, that every human being has problems! You think that's not true right? Well, just read this... Click To Tweet

So, imagine that your surrounding is full of problems, which is true by the way. But then, you are the one that has the solution. And of course, everybody is paying you to get it. Wow! Awesome right? Of course, it is. And that is what this secret is about.
So, imagine that your surrounding is full of problems, which is true by the way. But then, you are the one that has the solution. And of course, everybody is paying you to get it. Click To Tweet

In case you have not noticed, most business ideas (that eventually last into great companies), came when a problem was identified. And especially when the solution can be monetized. Yes! Money is a key factor.
In case you have not noticed, most business ideas (that eventually last into great companies), came when a problem was identified. And especially when the solution can be monetized. Click To Tweet

Many might tell you not to put money first. But I’ll say make money your end goal! Or, do you actually know any business that is fueled just by passion? Of course not! Without reward for passion, frustration will set in and in the end, the pursuit will be abandoned.
Many might tell you not to put money first. But I'll say make money your end goal! Or, do you actually know any business that is fueled just by passion? Click To Tweet

So, what does the Secret of Solution have to do with Entrepreneurial Success?

Entrepreneurship solution provision and success

The point with the Secret of Solution is simple; your business will receive more patronage if it solves a problem or some problems. This means that if your business can provide needed solution to existing problems of people, then, you are in for success.
The point with the Secret of Solution is simple; your business will receive more patronage if it solves a problem or some problems. Click To Tweet

According to the invoice article on why startup business fail in Nigeria, “Very few founders start because they are passionate about solving a problem that no one else is willing to solve”. Well, I sure hope you are one of the few.
Very few founders start business because they are passionate about solving a problem that no one else is willing to solve. Hope you are one of the few. Click To Tweet

The honest Truth is that without patronage, every business is bound to fail and fold up! According to the Small Biz Trends research, lack of market need is the biggest reason why small businesses fail. Because, if people don’t need what you’re selling, they have no reason to buy it.
The honest Truth is that without patronage, every business is bound to fail and fold up! Click To Tweet

As an entrepreneur, your success is dependent on the solution you can provide. But note, I am not talking about providing solutions to things that you feel are problems. It has to be things that people consider as problems.
As an entrepreneur, your success is dependent on the solution you can provide. Click To Tweet

For instance, you cannot sell slimming tea to people that love being fat. Because they actually don’t have a problem with being fat.

Sometimes you might want to make people to see the problems that you see. But you will have more successes when people can already see the problem themselves but need someone to solve it.

The right question to ask yourself as an Entrepreneur

the right Entrepreneurship questions

What problem can I see around that my skills, passion or business idea can provide solution to?

That is the question that you need to ask before you start your entrepreneurial journey. If you have started already, then ask yourself this: what problems can my business provide solutions to?

If there are no problems that your services can solve, then your chances for a long-term success just got slimmer. But not too worry, you can find it. And when you do, it will help you direct your marketing effort towards those who have the problems instead of everybody.
If there are no problems that your services can solve, then your chances for a long-term business success just got slimmer. Click To Tweet

Finding the problems whose solutions you can provide is the first greatest gift your business needs. The problem sometimes could be that people are paying too much to get the services that you can provide.

So, you know what I’m thinking right? Yes! If you can provide it cheaper especially without compromising on quality, then, you are in for business.
Finding the problems whose solutions you can provide is the first greatest gift your business needs. Click To Tweet

Note: It is not about what you think the problem is. Instead, it is about what people know the problem as. This is why market research is very essential.
It is not about what you think the problem is. Instead, it is about what people know the problem as. This is why market research is very essential. Click To Tweet

The Secret of Knowledge

Entrepreneurship and knowledge

You must have heard people talk about going for apprenticeship or internship. These are great ways to get practical knowledge about running a business. As an entrepreneur who desires success, knowledge is key!
As an entrepreneur who desires success, knowledge is key! Click To Tweet

According to the Small Biz Trends research, some of the reasons many people start new businesses include: they wanted to be their own boss, wanted to pursue their passion, dissatisfied with their job and or the opportunity presented itself.
Some of the reasons many people start new businesses include: they wanted to be their own boss, wanted to pursue their passion, dissatisfied with their job and or the opportunity presented itself. Click To Tweet

What is however important is that irrespective of your reasons for starting, don’t start without passable knowledge. Just as the apprenticeship and internship options for learning are great, some still learn from books and YouTube videos. Trust me, these are great ways to get knowledge as well.
What is important is that irrespective of your reasons for starting a business, don’t start without passable knowledge. Click To Tweet

However, you must know that going to school alone doesn’t make anyone brilliant. There is always the need to learn more than your teacher has taught you. In other words, for you to succeed as an entrepreneur, you’ll need multiple sources of knowledge.

This is because the more you know, the better your chances of standing out, improving your craft and wooing more customers.
Going to school alone doesn't make anyone brilliant. There is always the need to learn more than your teacher has taught you. Click To Tweet

Please note, learning is a continuous process! Never graduate from learning!
Learning is a continuous process! Never graduate from learning! Click To Tweet

What Knowledge do Entrepreneurs really need?

what Entrepreneurship knowledge do i need?

It is important to ask yourself about what kind of knowledge you need for success. What exactly should you learn as an entrepreneur?
It is important to ask yourself about what kind of knowledge you need for success. What exactly should you learn as an entrepreneur? Click To Tweet

I have put together two very important types of knowledge I’m sure you’ll need. Of course, you’ll need more than these two. But for the sake of time, I’ll touch just these. They are:

The Indispensable Knowledge 01 – Skills

the right Entrepreneurship skills

I classify Skills as knowledge because in this context, it is not a natural ability. Many things are natural but not every skill is.
As a golden rule, never think you know it all, always be curious to know more! Click To Tweet

In actual fact, Skill is the most obvious of every entrepreneur’s needs apart from capital. And of course, skill set needed for businesses are different. But whatever skill is needed by your line of business is worth having. For some businesses, it is Negotiation.
In actual fact, Skill is the most obvious of every entrepreneur's needs apart from capital. Click To Tweet

For some, it is about Software Programming. While for some, it is Hardware Recuperation or Graphic Design, Baking Cakes, Fashion Design, Bead Making etc. The list is endless but the point is that you must have the needed skill for your business.

So, while you are an apprentice, an intern, reading books or watching videos for knowledge, focus on picking up every skill you can find. What can people who are in similar or the same business do that you cannot do? Once you find this, make all effort to learn. Even the things that you already know, learn more on them until you’re perfect at them.
What can people who are in similar or the same business do that you cannot do? Once you find this, make all effort to learn. Click To Tweet

This is because, opportunities will come when you will need to use those skills to gain customers or keep customers, close a deal or win a bid. But if you never learnt the skills, you won’t be able to. So, never step out on a business you are not skilled for. Before you start, learn well!
Opportunities will come when you will need to use those skills to gain customers or keep customers, close a deal or win a bid. But if you never learnt the skills, you won't be able to. Click To Tweet

However, after you have learnt everything, after you have stepped out and gotten on the job, still keep learning!
After you have learnt everything, after you have stepped out and gotten on the job, still keep learning! Click To Tweet

The Indisputable Knowledge 02 – Customer Management

customer management skills

To be honest with you, customers are not always right! Yet, business owners’ll always need to treat their customers as kings. Why? Because they need patronage! In your entrepreneurial journey, you must be prepared to come across good and bad customers. But more importantly, prepare for how you will handle them to your advantage.
To be honest with you, customers are not always right! Yet, business owners'll always need to treat their customers as kings. Why? Click To Tweet

Don’t make a mistake though; there are customers that are not healthy for your business. And trust me, they are not worth the keep. So, customer management is not about keeping every customer. Instead, it is about handling every customer appropriately.
Don't make a mistake though; there are customers that are not healthy for your business. And trust me, they are not worth the keep. Click To Tweet

In reality, some customers like being followed up on, some see it as a burden. Some can overly negotiate while some are just fine with any price you give. Some are aggressive, while some are calm and peaceful. But what is important is that you learn how best to handle different customer type.
Some customers like being followed up on, some see it as a burden. Some can overly negotiate while some are just fine with any price you give. Click To Tweet

If you are an intern or apprentice, it might take you, asking your boss about it or watching him or her. If you are reading books or watching videos, you might look for materials about customer service or management. You can even find someone around who is knowledgeable and ask.

When it comes to customer management, it is best you are prepared ahead. You will make mistakes and learn from them along the way though. But the more you learn ahead, the less your mistakes will be.
When it comes to customer management, it is best you are prepared ahead. You will make mistakes and learn from them along the way though. But the more you learn ahead, the less your mistakes will be. Click To Tweet

The Secret of Money Seasons

the secret of money

The truth with business is that, everything rises and falls on money; how much you make, how much you keep and how much you lose!
The truth with business is that, everything rises and falls on money; how much you make, how much you keep and how much you lose! Click To Tweet

Have you noticed people that sell little sweet to primary school children? Have you ever wondered how much gain they make? If you are to ask them, and get an answer, you will discover that the gains are not in millions per year.

In fact, they might not make a million in 15 years. Yet, you’ll see big businesses who are making big money per day still folding up after few years. While many of these sweet sellers remain in business for so long.

As an entrepreneur who desire success, having adequate knowledge about how money should be managed is important. As said earlier, many have stumbled on these secrets by mistake or instincts. But not many have applied it successfully.
As an entrepreneur who desire success, having adequate knowledge about how money should be managed is important. Click To Tweet

When it comes to the subject of money, many people are natural managers while some are not. But irrespective of the category you belong, as an entrepreneur, you still must understand the seasons of money.
When it comes to the subject of money, many people are natural managers while some are not. But irrespective of the category you belong, as an entrepreneur, you still must understand the seasons of money. Click To Tweet

While many sweet sellers and most market women probably wouldn’t go out of business is because they understand money and its seasons. For many market women, November to December is the peak period for sales. For people selling books for school children, its probably when new sessions are to begin.
While many sweet sellers and most market women probably wouldn’t go out of business is because they understand money and its seasons. Click To Tweet

But for an entrepreneur whose business is not directly linked with similar factors, understanding that every business has its factor is key! In order words, when there is a great inflow or a peak sales period, don’t roll out all your dices. Because you’ll need them when the rains come.
When there is a great inflow or a peak sales period, don’t roll out all your dices. Because you’ll need them when the rains come. Click To Tweet

Never rush into business expansion! Never rush into spending when you make good money. Instead, keep your expenses very low. Movies, Pizza, shopping etc. all counts and matters.

As a prescribed entrepreneurial rule of money management, within your first 3 years of business, spend maximum of 10% of your profit on liabilities and at least 40% on savings.
As a prescribed entrepreneurial rule of money management, within your first 3 years of business, spend maximum of 10% of your profit on liabilities and at least 40% on savings. Click To Tweet

With this when business goes down (which of course might happen at some point), you will have tangible savings to sustain yourself till you’re back on your feet.

What really has the Money Season Secret got to do with Entrepreneurship?

Entrepreneurship and money

In essence, the Money Season Secret is about expecting the best but planning for the worse. It encourages entrepreneurs to save as though a time will come when business might not move as they want but without reduced expenses.
In essence, the Money Season Secret is about expecting the best but planning for the worse. It encourages entrepreneurs to save as though... Click To Tweet

One good way to really plan for any season that might come is investment. And one great way entrepreneurs can invest is what Dangote does. Aliko Dangote as we know, has about 11 separate businesses. Why? Well, let’s say for instance, a new government policy is affecting one sector of business, the other sectors will keep yielding.
One good way to really plan for any season that might come is investment. One great way entrepreneurs can invest is what Dangote does. Click To Tweet

Or let’s say the shift in the transportation industry eventually comes and lots of trucks are being substituted for one train. Well, people will still need to eat and build houses.

In order words, if you are able to have more than one business and they are not affected by the same seasonal factors, when one is down, the other will be up. And of course, if they both are able to keep staying up, it only means more income for you.
If you are able to have more than one business and they are not affected by the same seasonal factors, when one is down, the other will be up. Click To Tweet

Every business is bound to have seasonal breaks. But if there are other sources to rely on during the breaks, chances are that you wouldn’t have to fold up your business ever!

The Recap:

To be successful as an entrepreneur, you need to add these three secrets to your collection of ingredients for success. The Secret of Solutions says; let your business provide a service that solves known problems that people are willing to pay for.
To be successful as an entrepreneur, you need to add these three secrets to your collection of ingredients for success. Click To Tweet

The Secrete of Knowledge says; before you start your entrepreneurial journey, learn the right skills that you need. And of course, even while you are at it, keep learning and improving. Learn about how to handle different types of Customer. Not all customers are worth the keep but every customer needs to be managed well.
The Secrete of Knowledge says; before you start your entrepreneurial journey, learn the right skills that you need. Click To Tweet

Lastly the Secret of Money Season says; expect the best in patronage but plan for the worse. Business can be down sometimes, but you will always be fine financially if you have enough savings or other investments or businesses that are bringing in income.
The Secret of Money Season says; expect the best in patronage but plan for the worse. Click To Tweet

You can succeed as an entrepreneur! It is possible!
You can succeed as an entrepreneur! It is possible! Click To Tweet

Do feel free to drop your comments and questions below. Cheers!

 

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The Top 10 Domain Related Google SEO Ranking Factors

The Top 10 Domain Related Google SEO Ranking Factors Webmasters Need to Know

top 10 domain google seo ranking factors

Over the years, there had been quite a handful of Search Engine Optimization (SEO) rules. Some of these rules have been proven by experts who have achieved good results following them.

However, according to Brian Dean, many of these rules are mere speculations. Also, some have remained controversial and debatable.

Notwithstanding, when it comes to SEO, it’s always better not to leave anything undone. So, let’s dive in right away.

The domain related SEO factors that we will look at are:

  • Domain Registration SEO factors
  • Domain WhoIs SEO factors
  • Keywords in Domain SEO factors

domain regidtration seo factors

Domain Registration SEO factors

1. Domain Registration Length: According to The length of time registered for a domain is an important SEO factor. A Google patent was quoted to have confirmed this by saying that:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year.

Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

In other words, a website that has been registered to stay active for the next 5 or 10 years will receive more trust from Google. As a result, it will rank better than a domain with equivalent amount of SEO efforts but with less registration length.

So, you should consider increasing the length of time you pay for when next you are renewing your domain name with your hosting company.
A website that has been registered to stay active for the next 5 or 10 years will receive more trust from Google. Click To Tweet

2. Domain History: When a domain has a history of multiple ownership change, this could prompt Google to reset its history and negate all the links pointing to it. And in the the ranking will drop since its backlinks are all gone.

Since Google SEO ranking factors are all about trust, it is important to care about the type of history you are creating for your Domain. Simply by ensuring that your Domain remains free of negative history.
When a domain has a history of multiple ownership change, this could prompt Google to reset its history and negate all the links pointing to it. And in the the ranking will drop since its backlinks are all gone. Click To Tweet

Sending unsolicited email is one of the reasons why Domains are flagged for spamming. Many companies often buy bulk email addresses from email vendors.

Afterwards, they begin to send email newsletters to these addresses. But since none of the email address owners subscribed for such, most of them would mark as spam.

As a result, the Domain begins to accrue a bad reputation. The best way to gather email addresses is still by allowing for willing subscription.

If people subscribe willingly, there will be no need to mark the emails they receive as spam.
Sending unsolicited email is one of the reasons why Domains are flagged for spamming. Click To Tweet

3. Domain Age: Some SEO experts believe that how long a domain name had been in use is helpful in SEO. However, Google’s Matt Cutts seems not to support this in his video.

According to him, “The difference between a six months old and a one year old Domain is not big at all.” So, it is fair to assume that even though it might count, it just might not count so much.
The difference between a six months old and a one year old Domain is not big at all. So, it is fair to assume that even though it might count, it just might not count so much. Click To Tweet

domain whois seo factors

Domain WhoIs SEO factors

4. Public or Private WhoIs: Before you subscribe to WhoIs privacy service with your hosting company, this SEO factor is worth considering. A while ago, Search Engine Journal quoted Matt Cutts of Google as saying:

“…When I checked the whois on them, they all had “whois privacy protection service” on them.”

“That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad. But once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

This means, private WhoIs could send the wrong signal to Google. It could suggest that you have something to hide. And when Google can’t trust you, it just might not trust your website.
Private WhoIs could send the wrong signal to Google. It could suggest that you have something to hide. And when Google can’t trust you, it just might not trust your website. Click To Tweet

5. Penalized WhoIs Owner: If one of the Domain names registered in your name gets flagged for spamming, you might have search engine ranking issues with your other domains.

By the way, this is only if the other Domains share the same WhoIs details as the flagged Domain.

This is because Google can identify Domain owner’s details through the WhoIs credentials.
If one of the Domain names registered in your name gets flagged for spamming, you might have search engine ranking issues with your other domains. Click To Tweet

6. Country TLD Extension: When you have a Country Code Top Level Domain (TLD) such as .ng, .ca, .uk etc, it could help you rank for the specific country you’ve identified with.

The downside however, is that it could reduce the ability of your domain to rank globally. So, before you decide to choose a Country TDL Domain extension, ensure to consider this.

If the market you are targeting is within your country, Country TDL domains are perfect. But if you intend to target global audience, you might want to consider this less.

Other extensions that are not country specific, like .com, .net, .org are worth considering.
When you have a Country Code Top Level Domain (TDL) such as .ng, .ca, .uk etc, it could help you rank for the specific country you’ve identified with Click To Tweet

keywords in domain seo factors

Keywords in Domain SEO factors

7. Keyword in primary Domain: This used to be a big factor in the day but not at the moment. In those good old days, ranking for anything was simple.

For instance, if you wish to rank for cake baking, you just need to name your website cakebaking.com. But over the years, this has been down played by other SEO factors.

So, in case you’ll like to consider keyword related domain name for your website, be sure to complement it with other SEO efforts.

The key thing about choosing a domain name however, is simplicity. I mean, it should be easy to spell, remember and pronounce.
The key thing about choosing a domain name is simplicity. I mean, it should be easy to spell, remember and pronounce. Click To Tweet

8. Keyword in Sub Domain: The idea with this is that having relevant keywords in your Sub Domain’s name would help your parent Domain’s ranking. This is understandable, since having keyword in a domain can enhance website ranking.

Therefore, if a Sub Domain is performing well in search engine, its good performance will in turn rub-off on its parent domain.

However, as said earlier, this factor is no more as important as before. Therefore, complementing it with other SEO efforts is very important.
Puting keywords in your Domain name is no more as important as before. Therefore, complementing it with other SEO efforts is very important. Click To Tweet

9. Keyword as first word in Domain name: This is all about starting your domain name with a keyword you intend to rank for. For example, if you intend to rank for fashion.

Some experts believe that if your website starts with such a keyword you could have an edge. You just might rank better than websites that don’t have it in their Domain name.

Also, you could out rank domain names that don’t have the keyword as their first word. But, in as much as this could be true, complementing it with other SEO efforts is important.
Some experts believe that if your website starts with such a keyword you could have an edge. Click To Tweet

10. Exact Domain match (EMD): Think of this as the easiest hack in Google SEO ever. Back in the days, you could rank for just about anything you want by simply naming your website after it.

So, for instance, if you want rank for “the Best Comedian in Lagos”, you could just name your website exactly www.thebestcomedianinlagos.com.

Easy right? Yes, it is actually. But the bad news is that Google has updated its algorithm and that stopped. No more free, effortless SEO tricks like that again.

However, coupled with other SEO efforts, this could still count for something in your ranking.
Think of this as the easiest hack in Google SEO ever. Back in the days, you could rank for just about anything you want by simply naming your website after it. Click To Tweet

 

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