Month: October 2017

2 Steps to Making Your Business More Profitable

2 Steps to Making Your Business More Profitable

Any Steps to Making Your Business More Profitable is worth learning about. What makes great businesses great are not necessarily the expensive or overly exceptional innovations. This means that, truly, innovation and money play a great part in business success. But also, many small but needful efforts put in the right direction can produce more results than money can buy. You might think that your business is small. But, your need for growth and more profit is the same as that of the big brands. So, if the Big brands are succeeding amidst economic challenges, you too can. In my evaluation of numerous brands with huge popularity, I have come to a conclusion that the following are two of the steps that any business can take to become more profitable.

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1. Define your added value

The first step in Making Your Business More Profitable is to identify why people should patronize you. There are most likely countless other people or businesses offering the same services that you offer. So, why should anyone prefer to work with you instead of others? Is it nearness, better quality, fast/free delivery, affordable rates, reward points, pay on delivery, money back guarantee, one-year support etc?

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Therefore, Whatever makes your company better is your strength in business and should not be taken lightly. That essentially is your signature, your unique selling point and essentially your guarantee for true success. Many already have businesses that they are loyal to and sometimes very happy with. So it is possible they will never try you out unless you provide an added value they wouldn’t get with their current vendor.

So, before you move on from this paragraph, think about your business, determine what makes you better, why should someone patronize you? If there are nothing unique about you or your business yet, then start creating some right away! Study your competitors and decide on what extra you can add to your business that will make it better than theirs.

2. Sell the Relish

Another step in Making Your Business More Profitable is to sell the relish. Whatever you have come up with as your added value that should make people patronize you might still not be enough for some people. So think about it for a second; how can Coca-Cola make a Pepsi fan drink Coke? I will suggest you study the adverts of these two brands to better understand how “Sell the Relish” works.

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But why you are making your research, let me quickly give some insight: the most effective approach to communicating your services and or products to prospects is to focus on the Relish or Enjoyment users would get from using your products or services and not the products or services themselves. In advertising Coke, showing a thirsty beautiful lady in a hot sun buying a bottle of ice cold coke and drinking it with joy suggests how sweet and refreshing Coke can be especially when you are thirsty and in the sun. Trust me, it registers in your sub-consciousness and sooner or later, you will try it for yourself.

The platform through which you reach out to prospective customers about your services and or products might be social media, TV, Radio, Magazines, News Papers etc. Whichever one it is, make sure you communicate clearly, what added value you have to offer and how much satisfaction can be gotten from using your products and or services.

 

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1 Thing Your Competitors Have Done Right

1 Thing Your Competitors Have Done Right

Thing Your Competitors Have Done Right are actually worth knowing. According to Internet Live Stats, over one Billion people all over the world are searching on Google every second. Wonder what they are looking for? Some are looking for information, relationship, job opportunities, music, movies etc. Yet a whole lot of them are also looking for a business that offer the services that they need. No matter how small or big your business is, there are people who need it and the easy way they would like to find out about you is through the internet, using their mobile phone, iPad, Tablet, Laptop and even desktop computers.

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Putting your business online

So, your business needs to be online right? Awesome! But there are many ways of putting your business online; you can consider registering with a business directory like VConnect and provide all your necessary business information there. You can also use social media platforms like Facebook and Instagram to provide your business information and contact to prospects. The truth be told, all these platforms are great! They are a must have for all businesses in our age. But, needful to know as well is the fact that you can maximize the benefits of this platforms if there is an actual website for your business.

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Website for your business

With a website dedicated to your business, you are practically able to write more contents about your business, than you will be able to write on a social media platform. Full details about your services, products and more can be intentionally arranged in a very creative manner to attract and convince prospects to work with you. So when prospects visit a business directory or social media platform, find some information about your business and then wish to know more, they have a website to go to. This way they are able to access all the information they need without having to travel to where you are or talk with you over the phone for hours.

Information segmentation

Your website would normally be segmented into pages or sections. This allows it to cater to the different information about your business. An eCommerce website for instance will allow you to group your products into as many categories as you have. You will also be able to upload countless products and users will be able to easily navigate to see all your products. The truth is that only a website can give you the flexibility of structuring information about your business.

Your website can make it easy for people to get adequately informed about what you do. Also, it can tell people about your team. Furthermore, it can give insights into why people should work with your company or patronize your business. Even so, people can find on it pictures that shows how good you are in your field. Lastly and importantly, your website can offer people a simplified way of contacting you for business.

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Website and Marketing

Back now to your competitors. Have you checked how well others in your line of business are using their websites? to beautifully convey marketing and business information to their current and prospective clients? If your local competitors fall short of this, you might just want to look at similar businesses. I am sure you will find one that will inspire you. And when you do and are ready to have a website of your own or redesign what you currently have, feel free to contact DientWeb. We have got you covered!

 

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Selling Convenience to Your Customers

Selling Convenience to Your Customers

Selling Convenience to Your Customers can take your business to the next level. In this day and age, many business transactions are happening online. This is because people seek convenience. With internet access on mobile and desktop devices things have changed. Many gladly shop for clothes, shoes, bags, food, etc. online. So, if your customers can be allowed to patronize your business online through a well-crafted website dedicated to your business, then, it will be delightful for them.

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However, you might say you don’t have physical products to sell. But, how about those registration forms, catalogues and brochures? Those documents that you usually print for your clients’ use at your office. Do they really need to travel to your office before they can access them? The answer is definitely NO. You can simply put them on your website and have your clients access them from it. In whichever way you look at it, helping your clients access what they need from you with ease is a win-win effort. Your clients are happier, you cut down expenses and in turn make more profit.

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Furthermore, if you sell cakes or things that have predefined sizes, quantities and prices that people can pick from and say I want this or I want that. An online store like Haddicious will be greatly beneficial to you. With an online store, people can actually check through your list and pick out which specific product they need or can afford and then pay you right away for you to deliver it to them. Sound great right?

On the other hand, if your business require that people explain what they want to you and thereafter receive a quotation for it, then having a website for your business where clients can provide a description of their need and then request a quotation from you is very necessary. A website for your business also allows you to showcase what you have done, the clients that you have already worked with and therefore make people feel more confident about working with you.

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Therefore, selling convenience to your customers is all about making more profit for your business. With a well-crafted website for your type of business, you can conveniently reach out to more prospective clients and allow them patronize you from the comfort of their homes, offices, in the bus or wherever they might be. DientWeb, your trusted Web Design Company in Lagos Nigeria can help you get this done. Our Corporate Website Design Packages can be an easy place to start. If you intend to sell however, you will need to consider our eCommerce Development Packages. The journey of a great success often begin with a simple bold step. So, get started today.

 

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