10 User Interaction Related Website Ranking Factors
When it comes to Google Search Engine Optimization, users play a key role. In other words, how users behave towards a website can help it rank high or low. As a result, when users show continual interest in a particular website, Google tends to rank it high. As a Trusted Web Design Company in Lagos, this is always our goal on every project.
When it comes to Google Search Engine Optimization, users play a key role. In other words, how users behave towards a website can help it rank high or low. Share on X
So, the goal for every website owner or SEO specialist is always user satisfaction. This is because, if users are well satisfied with a website, the tendency is that they will interact more with it. Consequently, the more the user interactions, the more Google would rank the website.
The goal for every website owner or SEO specialist should be user satisfaction. This is because, if users are well satisfied with your website, the tendency is that they will interact more with it. Consequently, the more the user… Share on X
So, let’s dive in.
The Top 10 Google SEO website ranking factors that are related to user interaction.
- Direct Traffic
- Repeat Traffic
- Dwell Time
- Bounce Rate
- Number of Comments
- Chrome Bookmarks
- Organic Click Through Rate
- Organic Click Through Rate for all Keywords
- Blocked Site
- RankBrain
Direct Traffic and Repeat Traffic Website Ranking Factors
1. Direct Traffic: This refers to visits on a website that is recorded when people type in the website’s URL directly into their browser. In connection to this, an ex-Google staff further reveals that Google Chrome especially is used by Google to collect data on Direct Traffic to website.
Direct Traffic refers to visits on a website that is recorded when people type in the website’s URL directly into their browser. Share on X
Also, a study conducted by one of the leading online SEO tools, confirmed that there is a strong connection between Direct Traffic and Google ranking.
So, it is important that you share your website URL with people and encourage them to check it out. You can also include it on your complementary card and other brand materials. With these, you can continually generate Direct Traffic.
In as much as you are working on other SEO factors, adding this to your check list, can very well complement your efforts.
2. Repeated Traffic: Since every user’s IP address is unique, Google is able to identify repeated visit from each user on any website. This means that you can boost your website’s ranking by continually creating great contents. Because, when you do this, people will be more likely to revisit your site.
The more of this Repeated Traffic that your website keeps having, the more Google begin to trust your website and rank it higher.
One good way to achieve repeated traffic is blogging. As a web design company in Lagos, we also have embraced blogging. Thus, irrespective of your line of business, blogging is worth considering. With new, fresh and useful blog posts every now and then, people could be encouraged to keep visiting your website.
One good way to achieve repeated traffic is blogging. With new, fresh and useful blog posts every now and then, people could be encouraged to keep revisiting your website. Share on X
Also, after creating a blog post, spread the news about it. Use your Social Media pages and or email marketing channels to announce it.
The goal with the Repeated Traffic factor is to keep making people that have visited your website before to visit again. Of course, in the process, you are bound to bring new users on board as well. And if you keep it up, it all will just keep getting better.
Dwell Time & Bounce Rate Website Ranking Factors
3. Dwell Time: This simply refers to how much time people spend on your website. Google pays attention to this, especially for users who got to your website through Google search.
Dwell Time refers to how much time people spend on your website. Google pays attention to this, especially for users who got to your website through Google search. Share on X
This is because Google wants to know if it is right to have placed your website at the spot it is. So, let’s say your website is on position 10 on the SERP. If people spend more time on your website than they do on a website that is number one, then Google will move your website up. In view of this, improving your website’s content for better user retention is important.
Also, you need to ensure that users are able to use your website easily. And of course, it has to contain the information that they need. If not, they will not be encouraged to spend time on it. DientWeb has become a trusted web design company in Lagos because this is one of our key focus. With us, a web project is not completed until it is confirmed highly usable.
4. Bounce Rate: This refers to the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
However, it is important to note that a website that has just one page will have 100% Bounce Rate. Because there is no page elsewhere, that users can navigate to.
A website that has just one page will have 100% Bounce Rate. Because there is no page elsewhere, that users can navigate to. Share on X
This is just one factor out of many by the way. So, it does not mean that you must always have multiple pages for your website. Being a web design company in Lagos has brought many businesses our way. Some of this businesses sometimes don’t have much contents or budget. As a result, a single-page website is what best suits them.
However, it is a big deal of a factor, when your website has multiple pages. A study conducted by SMRush on Ranking factors reveals that Bounce Rate, indeed affect website ranking.
So, apart from having a nice-looking website, you need to give users reasons to click around. Having attractive buttons and compelling contents are important.
Apart from having a nice-looking website, you need to give users reasons to click around. Having attractive buttons and compelling contents are important. Share on X
Also, you could have related articles below your posts and then link to other relevant contents within your contents.
Comments and Bookmarks Website Ranking Factors
5. Number of Comments: Since Google considers how well users are interacting with a website in order to rank it. It is only natural that Number of Comment would be a worthwhile factor.
In fact, one Googler was quoted to have said that comments can help “a lot” with ranking. So, before you lock that article or post away from comment, you might want to reconsider. Because the more users are commenting on your posts, the better your search engine ranking.
Before you lock that article or post away from comment, you might want to reconsider. Because the more users are commenting on your content, the better for your search engine ranking. Share on X
6. Chrome Bookmarks: The overall idea with Google ranking is relevance. That is, Google tries to rank websites that are most relevant to what people are searching for high. So that, users are able to find what they need as fast as possible.
Google ranking is all about relevance. i.e. Google tries to rank websites that are most relevant to what people are searching for high. So that users are able to find what they need as fast as possible. Share on X
Because of this, when users, bookmark a website, Google believes the site has what they need. As a result, Google tends to rank the site high for the keywords that are related to it.
Google is able to monitor this user behavior because it owns the “Chrome Browser” and it collects usage data from it.
Organic Click Through Rate (CTR) Website Ranking Factors
7. Organic Click Through Rate (CTR): This refers to the number or percentage of users who clicks on your search result link. What determines if a user would click on your website link amidst many other links on the Search Result Page is largely your meta-description and metal title.
What determines if a user would click on your website link amidst many other links on the Search Result Page is largely your meta-description and metal title. Share on X
As a result, you might want to always think about what the user would be looking for or what will best appeal to the users, before writing your title and descriptions.
More importantly though, your content is still very key. This is because, it is not good enough that people are visiting. They actually need to stick around and click to check other pages. And of course, fill forms to contact you, buy something or make a booking.
In other words, the general conversion ability of the website will complement the Organic CTR factor.
8. Organic Click Through Rate (CTR) for all Keywords: This is related to the above factor. It goes to say that not only does it matter how users behave towards your link when searching a particular keyword. It also matters in relation to all the keywords that your website ranks for.
not only does it matter how users behave towards your link when searching a particular keyword. It also matters in relation to all the keywords that your website ranks for. Share on X
Blocked Site and Google RainBrain Website Ranking Factors
9. Blocked Site: The Google Pada Algorithm used this factor for ranking websites. It’s about monitoring how users probably dislike a website, to measure its relevance.
According to Search Engine Land, “Google launched two ways for searchers to block websites from their search results. The first was a Chrome extension. While the second allows users to block a link directly in the search results that appears once a searcher has clicked from the results to a site and then return to the search results.”
Thus, if users don’t like it, it’s important that Google doesn’t rank it high. Therefore, it is best not to give users reasons to block a website. Because this could impact on the overall website ranking.
10. RankBrain: RainBrain is another slice of pie for the Hummingbird Google algorithm.
It is a machine-learning artificial intelligence system used to help process Google search results. Many believe that its core function is to measure how users interact with search results and then rank websites accordingly.
According to Search Engine Land, “Hummingbird is the overall search algorithm. Apart from Rainbrain, Hummingbird also contains other parts with names familiar to those in the SEO space.
They include “Panda“, “Penguin” and “Payday” which are designed to fight spam.
Also, we have Pigeon which was designed to improve local results. There is “Top Heavy” which is designed to demote ad-heavy pages.
Furthermore, we have “Mobile Friendly“, which was designed to reward mobile-friendly pages. And finally, we have “Pirate“, which was designed to fight copyright infringement.
Conclusion:
Being aware of these Google ranking factors encourages webmasters and SEO experts to channel their efforts rightly.
Technical SEO and other SEO factors are great. But complementing them with user-focused content is very important. As a web design company in Lagos, we have helped a number of business fine-tune their contents for better usability. Feel free to talk with us on your content strategy any time.
Technical SEO and other SEO factors are great. But complementing them with user-focused content is very important. Share on X
This is because, in the end, user satisfaction is the ultimate factor in SEO. The more satisfied users are with a website, the more their interaction will be.
Also, the more the continual interaction, the more Google would trust the website and rank it.
User satisfaction is the ultimate factor in SEO. The more satisfied users are with a website, the more they will interact with it. And the better the ranking will be. Share on X
Do let’s have your thoughts on this. Cheers!
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Insightful article. Thanks for sharing this.
You are very welcome Henry. We’re glad you like it.
I like the idea of encouraging direct traffic through one’s brand materials. I will need to reprint my business card to include my website. I actually didn’t have a website as at when I printed it. Thanks for sharing this.
It’s nice to hear you’ve made that decision. It will go a log way to help create awareness for your website. And of course, drive direct traffic to it.
“the goal for every website owner or SEO specialist is always user satisfaction” – this is indeed very true. The more satisfied the users are with shopping on an online store for instance, the more probable they are to return to shop on it again.
Well said Adewale. That is very true.
Great and insightful article. It was really rewarding to read.
Thanks Chinedu. We appreciate
Hi, I came across a link to this post on twitter and decided to check on it. It is indeed very informative I must say. My question though – I think I am a satisfied user if I may say, from the perspective of reading your blog post. What make me satisfied with your post is largely because what you talk about is relevant to me. So if I were to build a website for my shoe business for instance how do I know what kind of content to blog about, so that users can keep coming to my site and provide me with repeat-traffic as you say.
Thanks Abraham for your comment. We’re glad you are a satisfied user on our website. About your question, the easy way to look at creating contents that users would like is to first define who the ideal user is. Once you are able to define who your ideal user is in terms of age, possible interests, possible information that could make him/her buy from you etc, then you are on your way to creating the kind of content such a user would like. The point with this approach is that it helps you to identify not just your target audience but also the variety of relevant things to your business, which they would be interested in reading on.